Little known ways to increase Facebook organic reach
Over the past few years,
organic reach on Facebook has been facing a steady decline. You would notice
that that you are not actually seeing the status updates of all the pages you
have liked. In fact, Facebook’s organic reach dropped from 16 percent to about 6 percent over the past couple of
It is physically impossible to
show your users every post on your page. In truth, Facebook does not like free
promotion. No matter how awesome your content is, Facebook does not want you promoting your brand for free.
The building of online communities
is very important for your brand as it helps you target a wider range of
If you are interested in
tracking your organic traffic, you need to visit your Facebook Insights page.
Go to the post tab to see your posts’ performance over the past week. You can
find out about older posts by clicking the ‘See more’ button.
To help you get started, I will
discuss a couple of strategies that would increase your organic visibility and
boost your engagement.
#1. Post your messages at the
If you publish an update when
your followers are not online, they obviously won’t see it. On an average, the
best time to post on Facebook is 3pm because fewer people are sharing content
at that time. Of course, it is a good idea to experiment with posting at
different times to know what time your followers are online. The Facebook Insights tool is a wonderful tool for checking your
optimal posting time. It shows you when your followers are logged-in and seeing
your updates. You can then choose the hours when majority of them are online.
#2 Publish Amazing Content
A social media page that only
posts promotional offers and the likes end up chasing their followers away.
Engage your followers with updates that appeals to them and are not overly
promotional. For example, a fashion store could post behind-the-scenes pictures
and so on. Fan pages of top brands like Cocacola frequently share funny videos that tie to their
#3 Interact with Fans and Followers
media account is your brand online. All the top brands on Facebook have managed
to build thriving communities by keeping in touch with their audience. If your
followers are not engaged, they would stop interacting with your page. If your
posts are not interacted with, it would imply that they are not relevant and
the amount of time you would show up on their News Feed would reduce. A
wonderful example of engagement at its peak is Groupon’s
Facebook page. They created
a new product called the Banana Bunker, it is a hard plastic tube used for
protecting your banana from getting bruised or crushed.
you can imagine, Facebook users turned the comments section to an extremely
long stream of sexual innuendos. Groupon in turn responded to every single
comment with extremely hilarious innocuous remarks about the virtues of the
Banana Bunker. (You really should check it out).
#4 Learn from your competitors
Facebook pages and look at their trends. Study the reaction of their followers
to each update. Are the updates with photos getting more likes? Are the Videos
getting more engagements? This should give you a good idea of the kind of
updates that would work well in your niche. Facebook has also added the ability
to monitor your competitors’ pages and see their top posts.
Streamline your targeting
has a ‘post targeting’ option. With this option, you can target people that
would be most interested in your content, leading to higher engagement per
To set up
Facebook organic post targeting, follow the steps below.
Go to the
Facebook Page you manage and Click Settings. (Only available to admins)
Optimization for Posts
Check the box
to allow preferred audience selection
target audience: When you want to write a new post, you have the ability to set
your targeting choices within the post area or as a popup box in some cases.
#6 Ask Questions
A smart way to
encourage engagement is to ask your audience interesting questions they might
want to answer. These questions can be related to your field, directly or
indirectly. For example, Coca-Cola, a bottling company, asked their followers
what their thought was on taking ice cold Coke with pasta and meatballs. The
results speak for themselves.
Do a little
research and find out what types of questions your audience will be excited to
is almost inevitable for a wide range of Social Media Platforms. That does not
mean you cannot engage your followers organically. Here is a quick summary of
the points mentioned in this blog post.
Post your messages at the right
time. Analyze your fans with Facebook insights
Publish amazing content.
Everyone loves good content!
Interact with fans and
followers. No one likes feeling ignored!
Learn from your competitors.
Check out their pages and look at what types of updates do well for them.
Streamline your targeting.
Select the audience you want to target when creating a new post.
Ask Questions. Engage them with
questions they would be happy to answer.
are your experiences with organic reach on social media? Share your thoughts,
questions and ideas with us in the comments below.
Damola is an Online Marketing Specialist who loves all things digital. You can find him blogging at oyekunledamola.com